Victor runs Premium Content Shop—a premium content marketing agency for SaaS, B2B, and ecommerce brands. In addition to CXL, his work has also been featured on Entrepreneur, Neil Patel’s blog, and many more.
Have you ever gotten a bill that—inexplicably—is two or three times more than usual? What was your reaction? Probably something like this:
[A SaaS vendor] pulled a massive price increase on us (over 300%!) and that was it. I don’t care how much I like their product, I’m gone. We use Drift now.
You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
But the average email CTR is 4.19% — across all industries.
Which means around 4 recipients click your links for every 100 opened emails.