Banner Ads Suck (and How to Make Them Convert Better)
Back in 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. A few years later, Bannersnack reported that 54% of internet users don’t click on banner ads because they don’t trust them.
In fact, display ads have a click-through rate of just 0.05% (across all formats and placements). Certainly not encouraging.