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Shayla Price

Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter

After the Purchase: Optimizing Customer Retention Through Gamification

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers?

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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