Ryan Farley

Ryan Farley is the co-founder of LawnStarter.

A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.

On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.

The flip side? Phone support costs money.

Many anecdotes support both strategies, but we should be asking, “Where’s the data?”

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