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Ryan Farley

Ryan Farley is the co-founder of LawnStarter.

Should You Put a Phone Number On Your Site?

A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.

On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.

The flip side? Phone support costs money.

Many anecdotes support both strategies, but we should be asking, “Where’s the data?”

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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