A Beginner’s Guide to Leverage Irrationality for Experimentation
Human beings are irrational. We are complex creatures influenced by context and emotions, we make good and bad decisions, and we often fail to achieve our goals. This post is designed to show you how understanding irrationality can help you grow your business and how you can promote this way of thinking across your organization.
Harnessing the complexity of human behavior can guide your experimentation efforts more effectively. You will be able to learn constantly and create solutions that benefit both the client and your business.