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Pratik Dholakyia

Pratik Dholakiya is the Founder of Growfusely, a content marketing agency specializing in content and data-driven SEO.

He regularly speaks at various conferences about SEO, content marketing, entrepreneurship, and digital PR. He shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few.

He can be found at Twitter @DholakiyaPratik.

Long Form or Short Form Landing Pages? Why Not Both?

Guest post by Pratik Dholakiya. 

If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.

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