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Marie Polli

Marie is a senior conversion analyst at ConversionXL

Designing Your Website Flow To Meet Your Conversion Needs

The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.

Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.

Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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