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Oli Bridge

Oli is the CMO at Bonjoro an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today.

The Definitive Guide to Video Prospecting

Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.

This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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