The Definitive Guide to Video Prospecting
Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.
This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video.