Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
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- Become an AI native marketer
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- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Voice of Customer data
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
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- Improve your LTV:CAC on Google Ads
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Nikki Elbaz
Nikki Elbaz helps you get your product in more pockets with copy and strategy for sales pages and emails. All done with customer interviews (of course).
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Become an AI native marketer
A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.
You don't need more AI tips. You need five working AI workflows. Starts 28 September.