Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
- Browse all courses
- Conversion Optimization Minidegree
- Growth Marketing Minidegree
- Digital Analytics Minidegree
- Brand Marketing Minidegree
- Digital Marketing Minidegree
- Digital Psychology Minidegree
- Ecommerce Marketing Minidegree
- Product Marketing Minidegree
- Technical Content Marketing Minidegree
- Technical Marketing Minidegree
- Google Analytics 4 Courses
- Paid ads courses
- Account based marketing
- Building a growth process
- Building an innovative product
- Growth mindset: growth vs traditional marketing
- GrowthMaster Training Workshop
- Marketing strategy
- Optimizing Your Growth Process
- Optimizing your marketing tech stack
- Partner Marketing
- Project Management for Marketers
- Retention: the most underrated growth channel
- User-centric marketing
- Data-driven influencer marketing
- Messaging strategy in public relations
- Product messaging
- Content marketing research
- Content recycling
- Email Marketing: Fundamentals
- Organic Social Media
- Product Marketing Content
- Scaling Content Marketing
- Content strategy and SEO for lead generation
- Growth Focused SEO testing
- SEO Driven Editorial Calendar
- SEO Link Building
- Technical SEO
- Advanced Facebook Ads
- Advanced LinkedIn Ads
- Facebook Ads Creative
- Facebook Ads Experimentation
- Facebook Ads for Beginners
- Google Ads Experiments
- Google Ads for Beginners
- Linkedin Experimentation
- TikTok Ads
- GA4 Audit
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Transactional data analysis
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- The Measurement Matrix
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- Experimentation program management
- Intro to CRO and Experimentation
- GA4 Audit
- Heuristic Analysis frameworks for conversion optimization audits
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B testing mastery
- Best Practices
- CRO for Ecommerce Growth
- Growth Focused SEO testing
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Applied neuromarketing
- Digital psychology & behavioral design
- Intro to Neuromarketing
- Landing page optimization
- People & psychology
- Personalizing for conversion
- Product messaging
- Brand strategy
- Branding
- Digital psychology & behavioral design
- Positioning
- Radical differentiation
- Digital psychology & behavioral design
- Integrated Public Relations and SEO
- Messaging
- Product messaging
- Storytelling
- Audience building
- Community building
- Community strategy
- Organic Social Media
- Brand tracking 101
- Brand tracking with Momentive
- Data-driven influencer marketing
- User research
- Voice of Customer data
- User research
- Voice of Customer data
- Content marketing research
- Content strategy and SEO for lead generation
- Scaling Content Marketing
- SEO Driven Editorial Calendar
- SEO Link Building
- Attribution
- Content recycling
- Data-driven influencer marketing
- Email Marketing: Fundamentals
- Excel and Sheets for marketers
- SEO Link Building
- Technical SEO
- Customer storytelling and proof
- Segmentation and Persona Research
- Strategic Research for Experimentation
- User research
- Voice of Customer data
- Account based marketing
- Brand strategy
- Building a marketing agency
- Data presentation and visualization
- Managing a remote marketing team
- Marketing Management
- Marketing strategy
- Partner Marketing
- Project Management for Marketers
- Radical differentiation
- Sales and customer success enablement
- Testing Strategies
- User-centric marketing
- A/B testing mastery
- Automation with Apps script
- Data collection on the web
- Data extraction
- Mobile Analytics
- Tag managers
- Technical SEO
- Python for marketers
- R for marketers
- SQL for marketers
- API Applications
- APIs
- Cloud computing concepts
- Cloud services
- Optimizing your marketing tech stack
- Data presentation and visualization
- Intermediate statistics
- Machine learning applications
- Machine learning fundamentals
- Attention Basics
- Decision Making and Emotions
- Learning and Memory
- People & psychology
- Applied neuromarketing
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Digital psychology & behavioral design
- Intro to Neuromarketing
- Nonconscious Motivation
- Heuristic Analysis frameworks for conversion optimization audits
- Principles of Persuasive Design
- Product messaging
- Psychology of Communication
- Psychology of Pricing
- Psychology of Products
- Psychology of Websites
- Facebook Ads Creative
- Facebook Ads for ecommerce
- Google Ads for Ecommerce
- Google Shopping
- Selling on Amazon: Perfecting Traffic and Conversions
- TikTok Ads
- Ecommerce Content Marketing
- Ecommerce SEO
- Email and SMS Marketing for Ecommerce
- Customer experience for ecommerce
- Customer journey for ecommerce
- Customer segmentation for ecommerce
- Integrated Public Relations and SEO
- Retention and Customer Lifetime Value
- CRO for Ecommerce Growth
- Ecommerce brand strategy
- Ecommerce merchandising
- Personalization for ecommerce
- Promotional events
- Selling on Marketplaces
- Ecommerce data and metrics
- Ecommerce forecasting
- Ecommerce tech stack
- Unit economics for ecommerce
- Competitive intel & market research
- Introduction to product marketing
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Product Analytics
- Retention: the most underrated growth channel
- Segmentation and Persona Research
- Voice of Customer data
- Analyst relations
- Content marketing research
- Customer storytelling and proof
- Product launches
- Product Marketing Content
- Hiring product marketers
- Partner Marketing
- Sales and customer success enablement
- Working with the product team
- Account based marketing
- Email Marketing: Fundamentals
- Google Analytics 4 for beginners
- Marketing Management
- Project Management for Marketers
- Advanced LinkedIn Ads
- Google Shopping
- Landing page optimization
- SEO Driven Editorial Calendar
- Content marketing research
- Content strategy and SEO for lead generation
- Organic Social Media
- Product messaging
- Scaling Content Marketing
- SEO Link Building
- Technical SEO
- Resources
- What is included in All-access
- What's coming at CXL
- About
- First time here? See all resources
- Webinars
- Original research studies
- AB test calculator
- Conversion rate optimization guide
- Conversion optimization guide
- Ecommerce best practices
- Bounce rate guide: The foundations
- Clickthrough rate guide: The foundations
- Follow our B2B strategy podcast
- Newsletter
- Blog
- For Teams
- Pricing
- Login
- Sign up now
Nikki Elbaz
Nikki Elbaz helps you get your product in more pockets with copy and strategy for sales pages and emails. All done with customer interviews (of course).
Categories
- Acquisition (186)
- Audio posts (5)
- Business Building (114)
- Copywriting (43)
- CRO & Testing (313)
- Customer Stories (7)
- Digital Analytics (66)
- Google Analytics (26)
- Marketing Tactics (44)
- Original Research (15)
- Psychology (88)
- Social Media (23)
- The Pe:p Show (49)
- User Experience & Persuasive Design (179)