Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
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- AI visibility and AI-era measurement
- Become an AI native marketer
- Build agents to improve ad performance and monitor campaigns
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Build your AEO research pipeline
- Build your personal AI operating system
- Campaign engine with a quality gate
- Company marketing brain
- Create & repurpose platform-native social content
- Create research-backed and search-optimized content
- Improve ad performance with AI competitor research
- Increase visibility and revenue from AI discovery engines
- Map, measure and prepare marketing workflows for AI
- Marketing brain
- Marketing insight and reporting agent
- Optimize pages for AI search with GEO
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- Improve ad performance with AI competitor research
- Partner Marketing
- Project Management for Marketers
- Run efficient organic and paid B2B campaigns
- Sales Copywriting & Product Messaging
- Use AI in ABM list building and outreach
- Bottom-of-funnel SEO strategies in tough niches
- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Create & repurpose platform-native social content
- Create research-backed and search-optimized content
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Growth Strategy
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Voice of Customer data
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- Heuristic Evaluation
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- Strategic Analytics Framework for GA4
- Fix ABM measurement with funnel attribution and outcome modeling
- Measure the modern AI-powered B2B funnel
- Advanced Google Tag Manager
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Run efficient organic and paid B2B campaigns
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve ad efficiency with LinkedIn thought leader ads
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Voice of Customer data
- Product Marketing Content
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- Cognitive Psychology
- Decision science & cognitive biases
- People & Psychology
- Building habits and loyalty
- Building trust and credibility
- Digital psychology & behavioral design
- Applied consumer psychology with Cialdini
- Heuristic Evaluation
- Sales Copywriting & Product Messaging
- Voice of Customer data
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Increase visibility and revenue from AI discovery engines
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- Fix ABM measurement with funnel attribution and outcome modeling
- Measure the modern AI-powered B2B funnel
- SEO Link Building
- Brand strategy
- Branding
- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Build an all-bound marketing engine
- Improve ad performance with AI competitor research
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
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Nikki Elbaz
Nikki Elbaz helps you get your product in more pockets with copy and strategy for sales pages and emails. All done with customer interviews (of course).
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The marketing job paying $145k to $300k
It's called marketing engineer. US companies hiring for it ask to see what you've built. In CXL's live cohort, you build a working AI marketing system on your own data, and you're certified on that system, not on attendance.
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