Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
- Redesign B2B marketing workflows for AI
- B2B ad campaigns with Claude Code and n8n
- Build your personal AI operating system
- Build your AEO research pipeline
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- Become an AI-native marketer
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- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Bottom-of-funnel SEO strategies in tough niches
- Build an all-bound marketing engine
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Experimentation-led GTM
- Improve ad performance with AI competitor research
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO-Driven Editorial Calendar
- Use AI in audience research and social listening
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Vibecode marketing tools with Claude
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Improve ad performance with AI competitor research
- Partner Marketing
- Project Management for Marketers
- Run efficient organic and paid B2B campaigns
- Sales Copywriting & Product Messaging
- Use AI in ABM list building and outreach
- Use AI in audience research and social listening
- Bottom-of-funnel SEO strategies in tough niches
- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Use AI in audience research and social listening
- Voice of Customer data
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- Heuristic Evaluation
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- Strategic Analytics Framework for GA4
- Advanced Google Tag Manager
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Run efficient organic and paid B2B campaigns
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Voice of Customer data
- Product Marketing Content
- Partner Marketing
- Behavioral Psychology
- People & Psychology
- Digital psychology & behavioral design
- Heuristic Evaluation
- Sales Copywriting & Product Messaging
- Use AI in audience research and social listening
- Voice of Customer data
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- SEO Link Building
- Brand strategy
- Branding
- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve ad performance with AI competitor research
- Build an all-bound marketing engine
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- SEO Link Building
- SEO-Driven Editorial Calendar
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Nikki Elbaz
Nikki Elbaz helps you get your product in more pockets with copy and strategy for sales pages and emails. All done with customer interviews (of course).
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AI agents for B2B marketing
Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.
This program is designed to keep you up-to-date with B2B marketing and AI.