Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
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- Align sales, marketing and leadership in B2B
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- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
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- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
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Nikki Elbaz
Nikki Elbaz helps you get your product in more pockets with copy and strategy for sales pages and emails. All done with customer interviews (of course).
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