Niels Reijmer

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Niels is the Co-Owner and a Data Consultant at The Data Story, which helps companies get more from their data—with better data measurement and organization, and an improved ability to transition data into action.

At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences.

Many also get started with marketing tools that have data collection and AI built-in, resulting in a fragmented experience for the customer and suboptimal results for the company.

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