Donation Pages: 3 Essential Ways to Improve Conversions
Every nonprofit that accepts online donations has a donation page. But there’s a big difference between having a donation page and having an effective donation page.
Nathan Hill is the marketing director for NextAfter—a research lab, consultancy, and online fundraising institute that works with nonprofits to help them reach more people, acquire more donors, and grow revenue in order to increase their impact.
Every nonprofit that accepts online donations has a donation page. But there’s a big difference between having a donation page and having an effective donation page.