Mike Arsenault is the Founder of Rejoiner, an email service provider focused on helping ecommerce brands grow revenue with email, text messaging, and direct mail.
By repurposing the best-performing newsletters from the past two years into the welcome email flow, Rejoiner increased revenue per new subscriber by 181%.
Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.
All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for offers prevailing? Which strategies are brands using—or neglecting?