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Matt Eller

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Matt is a UI/UX Designer at Sync Digital Marketing and VHMnetwork. He consults out of Austin, TX for companies building websites and apps. Find him on MattEller.net.

4 Ways Animation Can Actually Improve User Experience

Animation for the sake of “cool” can often hurt conversions since it’s distracting, but not always. There are four ways animation, when used properly, can actually strengthen user experience. And better user experience can lead to higher conversions.

You don’t need to overhaul your site to take advantage of animation. Just about any site can utilize basic animation in its loading sequence, calls-to-action, or navigation.

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