Marc Schenker

Marc is a copywriter and content marketer who uses SEO to get his clients measurable results. He runs The Glorious Company, a content marketing agency.

How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

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