Jean Templin

Jean Templin

Jean Templin is the VP of Product for Sticky, Inc.

She has extensive experience building revenue for Security, Voip, Adtech and internet services on mobile, web and desktop platforms. Specializing in market strategies for Consumer, SMB and Partner channels, she is successful in building teams to support growth.

Were This Year's Most Controversial Logo Changes Effective? [Original Research]

What’s the value in a logo?

It’s a question that’s been asked a lot lately, especially with companies like Instagram, Uber, and Google drawing both ire and admiration from their new logo changes.

We all have an opinion (some have strong opinions) on these changes, but no one really measures their effectiveness – which is what matters really.

How do we answer the question: is your logo actually working?

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Visual Engagement Metrics: Your Optimization Secret Weapon

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.

One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.

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