Old vs New Logos: Analyzing Ten Company Logo Redesigns
What’s the value in a logo?
It’s a question that’s been asked a lot lately, especially with companies like Instagram, Uber, and Google drawing both ire and admiration from their new logo changes.
We all have an opinion (some have strong opinions) on these changes, but no one really measures their effectiveness – which is what matters really.
How do we answer the question: is your logo actually working?
