Inaccessible sites lose sales.
Let’s look at the numbers:
- The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites.
- US consumers with vision loss have an estimated $175 billion of disposable income.
- AbilityNet say that ecommerce is losing out £50 billion a year in the UK spending power due to poor accessibility [PDF].
I’ll show you five reasons you should care about accessibility and seven ways that an accessible form design will increase your conversion rate.