Edin Šabanović

Edin Šabanović is a senior CRO consultant working for Objeqt. At Objeqt, we help grow e-commerce stores by improving conversion rates using analytics, scientific research and A/B testing.

Edin is passionate about analytics and conversion rate optimization but for fun, he likes reading history books. If you liked this article, You can also follow Edin on Twitter.

Funnel Analysis

The conversion funnel is arguably the most important part of every ecommerce website. It’s where the magic happens: visitors turn into customers.

And yet, as marketers we know all too well, that not all visitors who put a product into their cart end up purchasing.

Just moments away from buying, they end up having second thoughts, getting distracted, or going with your competition.

Queue the dreaded “abandon cart.”

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