fbpx Experimentation Agency Message Testing Search Start 7-day trial for $1 Training Playbooks Hire talent Get hired Blog Resources Pricing Help

Aviva Pinchas

aviva pinchas

Aviva Pinchas is a digital strategist looking to help brands tell their stories and connect to customers. Her expertise focuses on optimizing email, web and content experiences to delight customers and meet brand goals.

Confirmation email

Confirmation emails are usually as delightful as your typical in-store receipt (read: not at all delightful).

Because these emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

This post will explain why confirmation emails come at a critical stage in the customer lifecycle, the three steps to make confirmation emails succeed are, and the limits of confirmation emails as a strategy.

Keep reading

When Conversion Optimization Best Practices Fail

There are many, many, many lists of conversion optimization best practices. Some are sacrosanct:

These practices often come from broad trends observed over many experiments and they highlight what usually and typically works. Often, they’re tapping into a kernel of  persuasion wisdom.

Keep reading

Categories