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Aviva Pinchas

aviva pinchas

Aviva Pinchas is a digital strategist looking to help brands tell their stories and connect to customers. Her expertise focuses on optimizing email, web and content experiences to delight customers and meet brand goals.

confirmation email example.

A confirmation email is an email sent to a customer after an online purchase or signup.

These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).

Because confirmation emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

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When Conversion Optimization Best Practices Fail

There are many, many, many lists of conversion optimization best practices. Some are sacrosanct:

These practices often come from broad trends observed over many experiments and they highlight what usually and typically works. Often, they’re tapping into a kernel of  persuasion wisdom.

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