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Aniruddh Jain

Aniruddh is the CEO at Salespatron.com, a sales enablement SaaS company. Passionate about application of data analytics to traditional sales and marketing, Aniruddh previously worked in the large customer sales team at Google pitching and closing multiple millions in ad revenue for Google’s suite of advertising solutions getting a lot of exposure to Google’s data driven approach to sales. Find out more here or email to [email protected] for any questions, feedback or suggestions.

Beyond Lead Gen: How To Optimize B2B Sales Enablement

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.

The two aren’t disconnected, though. There’s a lot we can do online to help increase sales. It starts with sales enablement.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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