Aniruddh is the CEO at Salespatron.com, a sales enablement SaaS company. Passionate about application of data analytics to traditional sales and marketing, Aniruddh previously worked in the large customer sales team at Google pitching and closing multiple millions in ad revenue for Google’s suite of advertising solutions getting a lot of exposure to Google’s data driven approach to sales. Find out more here or email to [email protected] for any questions, feedback or suggestions.
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.
The two aren’t disconnected, though. There’s a lot we can do online to help increase sales. It starts with sales enablement.