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Nicole Kohler

Nicole Kohler is a content strategist at Automattic, where she works on blog posts, landing pages, and the occasional marketing experiment. She is also a public speaker and can often be found talking about content marketing at WordCamps in the eastern US. When she’s not at work, you can find her on Twitter or chasing her two dogs around the backyard.

How to Develop a Successful Marketing Automation Strategy

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers.

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