Ahmad Kanani – CXL Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Online courses Upcoming courses Resources

Ahmad Kanani

Ahmad is the Founder and CEO of Siavak Analytics. His expertise spans web analytics and CRO.

UTM Parameters: A Complete Guide for Traffic Attribution

Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website.

In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing a session to its traffic source can be tricky, even impossible.

Keep reading

Landing page optimization: the 5 common pitfalls that kill conversions

Are your optimization efforts hurting your conversion rates?

Join Michael Aagaard June 10 @ 11 AM CT and find out how to avoid the common pitfalls that are doing more harm than good to your landing page conversions.

Register here

Categories