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Abhi Jadhav

Abhi Jadhav has been practicing data analytics for over a decade and is the founder of Bay Leaf Digital, a web analytics consulting firm. His latest venture is Amplytics, a web analytics audit tool for business analysts and technologists.

How To Better Measure B2B Lead Generation

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store.

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites, you can also learn a lot about B2B lead generation if you’re using analytics correctly.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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