Improve growth & sales with
product analytics
7h 00min | 9 lessons | 24 downloadable resources
In this course, you will learn how to:
- Collect and analyze product-level data accurately.
- Track and implement key product metrics for actionable insights.
- Compare and segment user behavior to improve product performance.
- Apply advanced Google Sheets functions and MySQL queries for deeper analysis.
- Utilize product analytics tools to inform business decisions.

Trusted by teams at






Turn product data into actionable insights and drive growth
Many teams struggle with making sense of complex product data and turning it into actionable strategies. This course helps you with the skills to collect, analyze, and apply product analytics effectively. You’ll learn how to track key metrics, segment user data, and use advanced tools to enhance decision-making. By mastering these techniques, you’ll gain the confidence to drive product improvements and business growth through data-driven decisions.

Unlock hidden product analytics to access essential data and optimize performance
Course Length:
7h 00min. 9 lessons.
This course teaches you essential product analytics skills, allowing you to collect, analyze, and interpret product-level data effectively. You’ll learn how to track key metrics, segment users for deeper insights, and apply advanced tools like Google Sheets and MySQL for more granular analysis. By mastering these skills, you’ll be able to implement product enhancements and make strategic decisions that drive business growth.
After completing this online course on product analytics, you will be able to assist your team and company with:
- Collecting and analyzing product data accurately.
- Tracking and implementing key performance metrics.
- Segmenting users to gain actionable insights.
- Utilizing advanced tools for data analysis.
- Making data-driven product decisions to optimize performance.
This course is for you if you are responsible for:
- Product management and performance optimization.
- Analyzing user behavior and product data.
- Driving product decisions with data insights.
- Tracking key product metrics and performance.
- Using analytics to inform product strategy.

Subscribe now and get access
Course Curriculum
Product analytics
Introduction to product analytics
Data collection done right
Analysis tools
Core metrics
User & cohort analysis
Common questions & challenges
Reporting on and monitoring product metrics
Tie it all together

A digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.
The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Analytics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
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– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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