Product Analytics Course
Improve growth & sales with
clear product analytics
7h 00min | 8 lessons | 24 downloadable resources
In this course, you will learn how to:
- Identify the right product metrics that directly impact growth.
- Analyze user behavior to uncover friction points and optimization opportunities.
- Use cohort analysis and retention curves to improve customer lifetime value.
- Build data-driven roadmaps that prioritize the most valuable product improvements.
- Turn product insights into clear, actionable strategies that increase engagement.
Trusted by marketers at
Unlock hidden product analytics to access essential data and optimize performance
Course Length:
7h 00min. 8 lessons.
This course isn’t about tracking vanity metrics or drowning in dashboards. It’s about using data to make smarter product decisions, improve user experience, and create features that keep customers engaged. Taught by industry experts, this course gives you the skills and frameworks to build a data-first product strategy that drives real business growth.
After completing this online course on product analytics, you will be able to assist your team and company with:
- Define and track key product metrics that impact business success.
- Identify bottlenecks and user drop-offs using advanced behavioral analytics.
- Use segmentation and cohort analysis to drive retention and engagement.
- Align product decisions with real data instead of guesswork.
- Communicate insights clearly to stakeholders for better decision-making.
This course is for you if you are responsible for:
- Product managers looking to make smarter, data-driven decisions.
- Growth and marketing teams responsible for improving user retention.
- Analysts and data professionals who need to translate insights into action.
- UX and design teams optimizing the user experience based on behavior.
- Anyone responsible for using data to drive product growth and performance.
Look no further than CXL, this is the best and most recommended course you will find on Product Analytics.
Subscribe now and get access
Course Curriculum
Product analytics
Introduction to product analytics
Data collection done right
Analysis tools
Core metrics
User & cohort analysis
Common questions & challenges
Reporting on and monitoring product metrics
Tie it all together
A digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.
The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Analytics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
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A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.