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Product Analytics Course

Improve growth & sales with
clear product analytics

7h 00min | 9 lessons | 24 downloadable resources

In this course, you will learn how to:

  • Identify the right product metrics that directly impact growth.
  • Analyze user behavior to uncover friction points and optimization opportunities.
  • Use cohort analysis and retention curves to improve customer lifetime value.
  • Build data-driven roadmaps that prioritize the most valuable product improvements.
  • Turn product insights into clear, actionable strategies that increase engagement.

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Unlock hidden product analytics to access essential data and optimize performance

Course Length:
7h 00min. 9 lessons.

This course isn’t about tracking vanity metrics or drowning in dashboards. It’s about using data to make smarter product decisions, improve user experience, and create features that keep customers engaged. Taught by industry experts, this course gives you the skills and frameworks to build a data-first product strategy that drives real business growth.

After completing this online course on product analytics, you will be able to assist your team and company with:

  • Define and track key product metrics that impact business success.
  • Identify bottlenecks and user drop-offs using advanced behavioral analytics.
  • Use segmentation and cohort analysis to drive retention and engagement.
  • Align product decisions with real data instead of guesswork.
  • Communicate insights clearly to stakeholders for better decision-making.

This course is for you if you are responsible for:

  • Product managers looking to make smarter, data-driven decisions.
  • Growth and marketing teams responsible for improving user retention.
  • Analysts and data professionals who need to translate insights into action.
  • UX and design teams optimizing the user experience based on behavior.
  • Anyone responsible for using data to drive product growth and performance.

Look no further than CXL, this is the best and most recommended course you will find on Product Analytics.

Subscribe now and get access

See Pricing

Course Curriculum

Product analytics

Introduction to product analytics

This class is about getting familiar with product analytics and its associated terms, common questions and pitfalls, as well as differences to other types of analytics (such as web analytics). You’ll also learn about what the difference is between a “c …

Data collection done right

Collecting data correctly, at the right time and in the right format is a prerequisite of being able to do any kind of analysis afterwards. Knowing what (and what not) to collect is usually quite difficult, as many questions will not be known at the ti …

Analysis tools

Mixpanel, Heap Analytics, Google Analytics, Amplitude, Snowplow – many tools exist on the market today that allow you to collect data and analyze it. Tying in with the previous class about data collection, you will learn about how that data is used in …

Core metrics

All products are different and yet, there is a set of common metrics that can be applied universally to each product. This allows comparison across different industries as well as for analysts to compare with previous experiences. Learn some of these c …

User & cohort analysis

In order to understand how well a product is performing, users must be understood as much as possible. In this class you will learn more about how to look at users and, specifically, subsets (known as cohorts) of these users for different purposes. Add …

Common questions & challenges

This class addresses many questions that arise when analyzing products. In addition to looking at sample questions, you will also see many challenges that can arise due to, among other reasons, the nature of product analytics being very retroactive. To …

Reporting on and monitoring product metrics

In previous classes, multiple metrics are shown as examples that can be used in product analytics. In this class, you will learn methods about how to report and monitor on these metrics and more. You will also learn some basic steps to visualizing data …

Tie it all together

In this class, you will take all that you have learned about product analytics and learn how take your analysis to the next level by augmenting your data with data from other sources and systems. The real insights happen when you’re able to combine dat …

Matthew Brandt

Interim Head of Business Insights @ Penta

A digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.

The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Product Analytics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently Asked Questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?

We don’t do discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.