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Improve growth & sales with
product analytics

7h 00min | 9 lessons | 24 downloadable resources

In this course, you will learn how to:

  • Collect and analyze product-level data accurately.
  • Track and implement key product metrics for actionable insights.
  • Compare and segment user behavior to improve product performance.
  • Apply advanced Google Sheets functions and MySQL queries for deeper analysis.
  • Utilize product analytics tools to inform business decisions.

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English subtitles Certificate included
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Trusted by teams at

Turn product data into actionable insights and drive growth

Many teams struggle with making sense of complex product data and turning it into actionable strategies. This course helps you with the skills to collect, analyze, and apply product analytics effectively. You’ll learn how to track key metrics, segment user data, and use advanced tools to enhance decision-making. By mastering these techniques, you’ll gain the confidence to drive product improvements and business growth through data-driven decisions.

Unlock hidden product analytics to access essential data and optimize performance

Course Length:
7h 00min. 9 lessons.

This course teaches you essential product analytics skills, allowing you to collect, analyze, and interpret product-level data effectively. You’ll learn how to track key metrics, segment users for deeper insights, and apply advanced tools like Google Sheets and MySQL for more granular analysis. By mastering these skills, you’ll be able to implement product enhancements and make strategic decisions that drive business growth.

After completing this online course on product analytics, you will be able to assist your team and company with:

  • Collecting and analyzing product data accurately.
  • Tracking and implementing key performance metrics.
  • Segmenting users to gain actionable insights.
  • Utilizing advanced tools for data analysis.
  • Making data-driven product decisions to optimize performance.

This course is for you if you are responsible for:

  • Product management and performance optimization.
  • Analyzing user behavior and product data.
  • Driving product decisions with data insights.
  • Tracking key product metrics and performance.
  • Using analytics to inform product strategy.

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Course Curriculum

Product analytics

Introduction to product analytics

This class is about getting familiar with product analytics and its associated terms, common questions and pitfalls, as well as differences to other types of analytics (such as web analytics). You’ll also learn about what the difference is between a “c

Data collection done right

Collecting data correctly, at the right time and in the right format is a prerequisite of being able to do any kind of analysis afterwards. Knowing what (and what not) to collect is usually quite difficult, as many questions will not be known at the ti

Analysis tools

Mixpanel, Heap Analytics, Google Analytics, Amplitude, Snowplow – many tools exist on the market today that allow you to collect data and analyze it. Tying in with the previous class about data collection, you will learn about how that data is used in

Core metrics

All products are different and yet, there is a set of common metrics that can be applied universally to each product. This allows comparison across different industries as well as for analysts to compare with previous experiences. Learn some of these c

User & cohort analysis

In order to understand how well a product is performing, users must be understood as much as possible. In this class you will learn more about how to look at users and, specifically, subsets (known as cohorts) of these users for different purposes. Add

Common questions & challenges

This class addresses many questions that arise when analyzing products. In addition to looking at sample questions, you will also see many challenges that can arise due to, among other reasons, the nature of product analytics being very retroactive. To

Reporting on and monitoring product metrics

In previous classes, multiple metrics are shown as examples that can be used in product analytics. In this class, you will learn methods about how to report and monitor on these metrics and more. You will also learn some basic steps to visualizing data

Tie it all together

In this class, you will take all that you have learned about product analytics and learn how take your analysis to the next level by augmenting your data with data from other sources and systems. The real insights happen when you’re able to combine dat

Matthew Brandt

Interim Head of Business Insights @ Penta

A digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.

The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Product Analytics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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