Product Analytics Course
Improve growth & sales with
clear product analytics
7h 00min | 8 lessons | 24 downloadable resources
In this course, you will learn how to:
- Identify the right product metrics that directly impact growth.
- Analyze user behavior to uncover friction points and optimization opportunities.
- Use cohort analysis and retention curves to improve customer lifetime value.
- Build data-driven roadmaps that prioritize the most valuable product improvements.
- Turn product insights into clear, actionable strategies that increase engagement.
Trusted by marketers at
Unlock hidden product analytics to access essential data and optimize performance
Course Length:
7h 00min. 8 lessons.
This course isn’t about tracking vanity metrics or drowning in dashboards. It’s about using data to make smarter product decisions, improve user experience, and create features that keep customers engaged. Taught by industry experts, this course gives you the skills and frameworks to build a data-first product strategy that drives real business growth.
After completing this online course on product analytics, you will be able to assist your team and company with:
- Define and track key product metrics that impact business success.
- Identify bottlenecks and user drop-offs using advanced behavioral analytics.
- Use segmentation and cohort analysis to drive retention and engagement.
- Align product decisions with real data instead of guesswork.
- Communicate insights clearly to stakeholders for better decision-making.
This course is for you if you are responsible for:
- Product managers looking to make smarter, data-driven decisions.
- Growth and marketing teams responsible for improving user retention.
- Analysts and data professionals who need to translate insights into action.
- UX and design teams optimizing the user experience based on behavior.
- Anyone responsible for using data to drive product growth and performance.
Look no further than CXL, this is the best and most recommended course you will find on Product Analytics.
Subscribe now and get access
Course Curriculum
Product analytics
Introduction to product analytics
Data collection done right
Analysis tools
Core metrics
User & cohort analysis
Common questions & challenges
Reporting on and monitoring product metrics
Tie it all together
A digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.
The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Analytics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Keep up with AI native marketing tactics and workflows.
Subscribe to our weekly newsletter.
We find and report on AI native marketing case studies, success stories, and playbooks that are working out there right now.
Subscribe to our weekly educational newsletter
Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.