Course bundle: Behavioral psychology
Understand what makes people act, then use that to increase conversions.
Many marketers guess why customers convert. Great ones understand what triggers them.
Apply proven psychology principles to build trust, influence decisions, and design offers that convert.
*7-day money-back guarantee
Trusted by marketers at
This bundle combines five courses that teach you how to turn psychological theory into practical marketing.
Use principles of persuasion, trust, habit formation, cognitive psychology, and decision science to make your offers more persuasive and credible.
Applied consumer psychology with Cialdini
Apply consumer psychology principles to improve your products and services: A course based on Cialdini’s seven principles of persuasion.
Cognitive psychology
Improve your offers by learning how customers perceive the world, prioritize information, learn, and remember.
Building habits & loyalty
Understand persuasion principles to apply strategies that improve user retention and engagement.
Decision science & cognitive biases
Learn to apply cognitive biases in a simple framework with examples in marketing and conversion design.
Building trust & credibility
Build and maintain trust with your customers.
Do you
buy from people you don’t trust?
Build credibility into every detail, from your copy to your design.
Turn interest into action by aligning your offers with how people really make decisions.
Do you understand what really drives your customers’ behavior?
When you know what makes people decide, you can design experiences that guide them naturally toward action.
After completing this bundle, you will know how to:
- Understand the psychological triggers that shape how people think, decide, and act
- Apply persuasion and trust principles to design offers that convert more effectively
- Build credibility into every touchpoint to remove friction and increase confidence
- Create products and experiences that form habits and lasting customer loyalty
- Use cognitive biases and decision science to craft copy, UX, and campaigns that drive action
You’ll move from guessing what converts to designing experiences that do.
Subscribe now and get access
Here’s why marketers choose CXL
Old playbooks are burning your budget.
Discover the new ones filling the pipeline.
Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.
Join 150,000+ marketers | Subscribe to our educational newsletter
Behavioral Psychology Program: FAQs
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
- Access to 120+ online courses.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- All minidegrees
- Roadmapping and progress tracking
- Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.