Advanced experimentation analysis [Online course]

Become great at advanced experimentation analysis

Go way beyond what most optimization experts know

Online course

By Chad Sanderson, Microsoft Experimentation Platform

8-class course

Some of the companies that train their teams at CXL Institute:

From zero to hero in self-serve experimentation

After you take this course, you won’t need to rely on what the testing tools say about results.

You’ll be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques to get more value than any tool can really give you. That’s independence.

Get to the top of the food chain in terms of the best CRO practitioners in the world

Having the ability to dive deep into experimental statistics and analysis using data and code is a skill that very few people have. You will be one of those rare phenomena. This will put you many steps ahead of all those optimization experts out there.

In this course, Chad will peel back the curtain on the world of advanced experimental statistics, data science, and discuss deep experimental understanding. All using common sense language.

  • Learn what makes data analysis so important and why we should think very carefully about building our own metrics
  • Understand how to generate sample size (the right way)
  • Master principles of analysis and metric building
  • Discover how to build, launch, and analyze experiments offline
  • Use statistical techniques like regression and time series analysis for CRO
  • Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
  • Generate powerful custom charts to communicate testing results
  • Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).

This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.

Watch the course overview video

Ideal for you if…

  • You are a conversion optimization specialist looking to dive deep into experimental statistics and analysis using data and code
  • You have a hand in analyzing, interpreting, or reporting the results of digital experiments
  • Your business or client fully believes in the power of experimentation

This course is probably not for you if…

  • You are an experienced data-scientist, researcher, or statistician with a deep knowledge of experimental design
  • You are a CMO or VP. This course is less strategy, and more hands-on functional knowledge.
  • You are content with the surface level testing results reported by your testing tool

Skills you should have before taking this course:

  • Intermediate A/B Testing experience. We won’t be covering how or why you should be setting up experiments or using a testing tool.
  • Foundational understanding of analytics best practices and reporting. We expect you to know how to choose and report on important metrics.
  • Working knowledge of Microsoft Excel or an equivalent. We will be working with data!

Marianne M.

Digital Marketer @ Right Brain Agency


I feel so much more confident in analysis and optimization after taking CXL’s courses.

I learn practical techniques that are applicable to any business from the best in class.

Jonathan R.

Digital Marketing Manager @ Duke


CXL Institute showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.

Gajan R.

Head of Conversion @ Spiralyze


If you want to take the next step from dabbling to becoming a real CRO practitioner, the CXL material (plus a lot of practice) will get you there.

Learn processes for getting consistent results from leaders in the field.

Meet your instructor, Chad Sanderson

Experimentation Program Manager @ Microsoft

Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.

Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.

Chad has the ability to explain the power of optimization on any level, to the statistics-minded data scientist to the company’s most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer’s mindset.

Your full course curriculum:

No items found

Show off your new skills: Get a certificate of completion

Once you’ve completed the course, pass a test to get certified in Account based marketing. Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

  • World’s leading practitioners teaching you their best stuff.
  • 50+ online courses on all things data-driven marketing
  • New courses added every single month

Sign up for CXL Institute and get access to

  • 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL Institute guarantee:

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Get a subscription

See plans & pricing

All plans come with a 7-day trial for $1.


Get a minidegree

This course is available in the following minidegrees.