Become great at advanced experimentation analysis
Go way beyond what most optimization experts know
Online course
By Chad Sanderson,
Head of Product, Data Platform @ Convoy
Course length: 4h 30min
Some of the companies that train their teams at CXL:
From zero to hero in self-serve experimentation
After you take this course, you won’t need to rely on what the testing tools say about results.
You’ll be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques to get more value than any tool can really give you. That’s independence.
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Get to the top of the food chain in terms of the best CRO practitioners in the world
Having the ability to dive deep into experimental statistics and analysis using data and code is a skill that very few people have. You will be one of those rare phenomena. This will put you many steps ahead of all those optimization experts out there.
In this course, Chad will peel back the curtain on the world of advanced experimental statistics, data science, and discuss deep experimental understanding. All using common sense language.
- Learn what makes data analysis so important and why we should think very carefully about building our own metrics
- Understand how to generate sample size (the right way)
- Master principles of analysis and metric building
- Discover how to build, launch, and analyze experiments offline
- Use statistical techniques like regression and time series analysis for CRO
- Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
- Generate powerful custom charts to communicate testing results
- Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).
This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.
Ideal for you if…
- You are a conversion optimization specialist looking to dive deep into experimental statistics and analysis using data and code
- You have a hand in analyzing, interpreting, or reporting the results of digital experiments
- Your business or client fully believes in the power of experimentation
This course is probably not for you if…
- You are an experienced data-scientist, researcher, or statistician with a deep knowledge of experimental design
- You are a CMO or VP. This course is less strategy, and more hands-on functional knowledge.
- You are content with the surface level testing results reported by your testing tool
Skills you should have before taking this course:
- Intermediate A/B Testing experience. We won’t be covering how or why you should be setting up experiments or using a testing tool.
- Foundational understanding of analytics best practices and reporting. We expect you to know how to choose and report on important metrics.
- Working knowledge of Microsoft Excel or an equivalent. We will be working with data!
Skills you will master
Marianne M.
I feel so much more confident in analysis and optimization after taking CXL’s courses.
I learn practical techniques that are applicable to any business from the best in class.
Jonathan R.
CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.
Gajan R.
If you want to take the next step from dabbling to becoming a real CRO practitioner, the CXL material (plus a lot of practice) will get you there.
Learn processes for getting consistent results from leaders in the field.
Chad Sanderson
Head of Product, Data Platform @ Convoy
Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.
Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.
Course overview
Your full course curriculum:
Advanced experimentation analysis
1 Introduction
In this intro lesson, Chad explores the 'why' of experimentation analysis. When you come to understand the fundamentals, you will learn how to set you and your team apart when launching and managing experiments. By beginning to understand the various approaches of experimental analysis you will discover just how deep the rabbit hole goes.
Topics covered:
- Who am I?
- What is this course?
- What will you learn?
- Why is experimentation analysis important?
- Testing beyond your tool
2 Principles of Analysis & Metric Building
Become great at advanced experimentation analysis Go way beyond what most optimization experts know Online course By Chad Sanderson, Head of Product, Data Platform @ Convoy Course length: 4h 30min English subtitles Certificate included From zero to her …
3 Diving into Experimentation Analysis
Topics covered:
- What is sample size really
- The components of sample size
- Binomial metrics explained
- Sample ratio mismatch
- Continuous metrics explained
- Practice using R Studio
- N2/N1 Ratio
- Practice/case-study
4 Deep Experimental Understanding
In this lesson, join Chad as he touches on the immense value of randomization and representational data and how to avoid alpha inflations when creating an honest analysis.
Topics covered:
- Ttest/Ztest
- X2 Test
- Executing tests within R
- Segmentation using dplyr
- Adjusting p values
- Confidence Intervals
- Plotting using ggplot2
5 I Have the Power (Analysis)
Topics covered:
- Sample size
- Size effect
- Statistical calculators
- Statistical power
6 Beyond A/B testing – Part 1
Topics covered:
- What can’t we experiment on using an A/B Testing tool?
- Regression Discontinuity Designs and Why We Use them
- Interrupted Time Series Analysis
- Practice/case-study
7 Beyond A/B testing – Part 2
In this lesson, Chad delivers practical advice and tips on experimentation for your organization at large. The lesson touches on areas of experimentation that may put your business at risk and ways you and your can team can design high impact experiments.
Topics covered:
- Other forms of RDD
- Practice/case-study
8 Parting thoughts
Join Chad in the last lesson to cover all the extra details and quality controls needed for proper experimentation analysis.
Topics covered:
- Control vs. Treatments
- Setting up proper controls
- Response Surface Methodology
- Experimentation Brain Storming
- Testing offline
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Learn Experimentation Analysis: FAQ
Who is this course for?
This course is for you if:
- You are a conversion optimization specialist looking to dive deep into experimental statistics and analysis using data and code
- You have a hand in analyzing, interpreting, or reporting the results of digital experiments
- Your business or client fully believes in the power of experimentation
Some careers that will especially benefit from this course are conversion optimization consultant, CRO manager, demand gen manager, growth manager, and data scientist.
What will you learn?
After taking this course, you will:
- Learn what makes data analysis so important and why we should think very carefully about building our own metrics
- Understand how to generate sample size (the right way)
- Master principles of analysis and metric building
- Discover how to build, launch, and analyze experiments offline
- Use statistical techniques like regression and time series analysis for CRO
- Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
- Generate powerful custom charts to communicate testing results
- Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).
What does the course include?
Our Experimentation Analysis training includes 9 lessons, 13 downloadable resources, 4h 30min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Experimentation Analysis Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day no questions asked money back period.
Can I buy just this course?
Yes, you can buy individual, lifetime access to this training. You can also buy a Minidegree. If a course is a puzzle piece, then a Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 4h 30min long.