I got hooked on the topic of strategy back in 2016, and have been going down this rabbit hole ever since. What I really wanted to figure out is how can one win on strategy.
If you have an objectively better product – it’s easy to see how to win. Or if you can dramatically outspend the competition.
But what if you can’t do either of those things? The truth is, 99% of companies are *not* objectively better. How can you win with a better strategy? How do you combine product, marketing, and strategy to win in highly competitive markets?
My podcast How to Win with Peep Laja is where I unpack this, one B2B company at a time.