Migrating to Universal Analytics Using Google Tag Manager
More and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager).
Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager.
This is work we do often over at Analytics Ninja, so I feel more than happy to provide this guide for CXL’s readers. There are many benefits of using a Tag Management System, though as my friend Julien Coquet puts it, “it’s not a miracle cure.”
If you take a quick look at any TMS vendor’s benefits page, you’ll notice the following big points stick out (here are Google’s):