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Wesley Bush

Wes Bush is the founder and president of the Product-Led Institute and author of Product-Led Growth. He spends his days teaching SaaS businesses how to flip the traditional sales playbook and ignite their growth engine with the Product-Led Growth methodology.

SaaS Growth: The "Triple A" Sprint Framework that Gets Results

Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously.

If they don’t water the plant, it’s going to wither and die. If they water it and give it sunlight, it’ll grow. Everyone knows how the system works. Yet, even though we know what to do, millions of plants still die. Why? Nobody takes ownership.

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open ocean

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies.

In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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