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Tycho Luijten

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Tycho Luijten is the founder and CEO of Dapper, a B2B growth marketing agency focused on helping scale-ups implement marketing engines that drive inbound leads. Since its inception in 2018, Dapper has expanded to become one of Europe’s leading B2B agencies, with offices in Rotterdam and Lisbon. The agency is known for delivering targeted demand generation and growth marketing strategies tailored to B2B SaaS companies. Under Tycho’s leadership, Dapper has developed a reputation for its innovative approach to content marketing, leveraging platforms like LinkedIn to build brand awareness and generate new business.

Back in 2022, our agency struggled to grow.

We were a small team of 7 marketers with big ambitions. But we didn’t land enough new clients to realize our growth goals. In 2022 we only grew by 20% (while we aimed to double in revenue).

However, everything changed when we decided to become famous in our niche. In 2023 and 2024 we managed to double our revenue in both years. And we expect a similar growth rate for 2025.

In this blog, I will take you through our rather simple marketing strategy, and how it propelled our growth, setting us on the course to become one of the leading B2B growth agencies in Europe.

While this case is about the growth of a service company, the same marketing principles apply when growing a SaaS or other B2B proposition.

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