Talia Wolf

Talia Wolf - Founder of Getuplift

Talia is the founder of Getuplift – the CRO agency high-growth brands like Bitly, Sprout Social, Teamwork, thinkific, and Nextbase turn to when they want to optimize their funnels and create experiences customers want to convert to. Using customer-first and her emotional targeting framework, Talia and her team generate more leads, sales and ROI for clients.

Talia has been invited to speak on hundreds of stages such as Google, MozCon, Growth Marketing Summit, Product Hackers Conference, SMX, and many more and was recently listed as one of the most influential experts in conversion optimization.

Nostalgia—that powerful emotional trigger that makes us yearn for the past—powered McDonald’s brilliant 2022 campaign and became a masterclass in emotional targeting.

They tapped into our childhood memories with a simple yet effective strategy: creating Adult Happy Meals. Adults were instantly transported back to a time before bills, mortgages, and taxes—the carefree days of youth.

The results? Massive.

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