Sylvester Chauke

Sylvester Chauke Headshot

Sylvester is the multi-award-winning Founder of DNA Brand Architects. His mission stems from his belief in the power of creativity to transform the communications agency landscape in Africa.

Reining in Excessive Consumerism with Honest Advertising

Is advertising destroying the world?

Whatever answer you may land on, this is a question that the advertising industry may start having to reflect on more and more. 

In this time of global change, the world is on the cusp, or already falling down into environmental and economic catastrophe. Many industries are taking an inward look, assessing the damage they are causing and how they can remedy it.

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