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Shay Howe

Shay Howe is the Vice President of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem; strategic partnerships; and product, front-end, and communication design.

Sales and Marketing Misalignment Is Costly—But Avoidable

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. So how do you get aligned?

This post, based on our experiences, covers: 

  • What misalignment looks like—and what it costs;
  • What alignment looks like—and what you get;
  • Four steps to go from wherever you are now to greater alignment.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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