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Shani Rosenfelder

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Shani Rosenfelder is a senior marketing manager at AppsFlyer.

He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through innovative, content-driven projects.

The Conversion Rate that Actually Matters in Mobile Apps

Conversion optimization for mobile apps is getting more sophisticated. At first, click-through rate was key. Then we became more performance-oriented and measured click-to-install conversion rate. But that’s just not enough today.

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