Decrease LinkedIn Ad CPC by Switching from Click to Impression Objectives
By switching LinkedIn ads with a high CTR from click to impression-based bidding, Tuned Social reduced their client’s CPC by 55%.
- Improve ad efficiency with LinkedIn thought leader ads
- Improve your LTV:CAC on Google Ads
- Measuring the modern AI-powered funnel
- Optimizing B2B content funnels with AI
- n8n week for B2B marketers
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- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Bottom-of-funnel SEO strategies in tough niches
- Building optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Experimentation-led GTM
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO-Driven Editorial Calendar
- Standardize and scale on-brand content with a custom brand GPT
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- AI for ABM list building and outreach
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Experimentation-led GTM
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Project Management for Marketers
- Running efficient B2B campaigns
- Sales Copywriting & Product Messaging
- Bottom-of-funnel SEO strategies in tough niches
- Building optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Scaling Content Marketing
- Improve your LTV:CAC on Google Ads
- LinkedIn Experimentation
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- AI for ABM list building and outreach
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Building optimized B2B content funnels with AI
- Experimentation-led GTM
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- User research
- User-centric marketing
- Voice of Customer data
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
- Standardize and scale on-brand content with a custom brand GPT
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- GA4 Audit
- Heuristic Evaluation
- Strategic Research for Experimentation
- User research
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- GA4 Audit
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Strategic Analytics Framework for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- B2B Demand Gen
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Running efficient B2B campaigns
- Scaling Content Marketing
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve your LTV:CAC on Google Ads
- LinkedIn Experimentation
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Attention Basics
- Behavioral Psychology
- Decision Making and Emotions
- Learning and Memory
- People & Psychology
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Digital psychology & behavioral design
- Nonconscious Motivation
- Heuristic Evaluation
- Principles of Persuasive Design
- Sales Copywriting & Product Messaging
- User research
- Voice of Customer data
- Content marketing research
- Scaling Content Marketing
- SEO Link Building
- SEO-Driven Editorial Calendar
- Attribution
- Content recycling
- Email Marketing: Fundamentals
- Excel and Sheets for marketers
- SEO Link Building
- Brand strategy
- Branding
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- User research
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Google Analytics 4 for beginners
- Marketing Management
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Building optimized B2B content funnels with AI
- Content marketing research
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
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- SEO-Driven Editorial Calendar
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Rob Muldoon
Rob Muldoon is the Founder of Tuned Social, a B2B LinkedIn ads agency. Prior to that, he worked for almost 8 years at LinkedIn itself.
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B2B Marketing and AI courses
How people search, compare and buy products and services is changing.
Your marketing should change too.
This 5-track program is designed to keep you up-to-date with B2B marketing and AI.