Phil Pearce

phil pearce

Phil is an analytics expert, author, and web analyst. He’s also the founder of the digital marketing agency MeasureMinds Group.

Over the past 15 years, Phil has helped clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast—Succeed Faster” is the motto behind Phil’s approach.

Micro funnels: What They Are and How to Use Them

Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate.

Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels.

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