Increase Repeat Purchases with Cohort Analysis
In my daily work with ecommerce brands, I see two types of companies:
- The first type focuses on acquisition and conversion.
- The second relies on retention.
The second type is winning. Why?
Murry Ivanoff is the founder and CEO of Metrilo. His company offers ecommerce analytics with a focus on customer retention and profitability. Murry believes the brands of tomorrow are created by entrepreneurs, not corporations, and wants to help them succeed.
In my daily work with ecommerce brands, I see two types of companies:
The second type is winning. Why?