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Murry Ivanoff

Murry Ivanoff is the founder and CEO of Metrilo. His company offers ecommerce analytics with a focus on customer retention and profitability. Murry believes the brands of tomorrow are created by entrepreneurs, not corporations, and wants to help them succeed.

buying flowers online

In my daily work with ecommerce brands, I see two types of companies:

  1. The first type focuses on acquisition and conversion.
  2. The second relies on retention.

The second type is winning. Why?

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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