Streamline Your Revenue Engine with a solid RevOps & ABM Integration
When we think about the evolution of how organizations go to market, there haven’t been two practices that have gained more glory in such a short period of time than the subjects of this article. Their purpose? Driving revenue growth. Their names? ABM (Account Based Marketing) and RevOps (Revenue Operations). Both ABM and RevOps have emerged as powerful growth leavers for organizations, with entire departments now being built around them.
Each approach has its own benefits. But, their true power lies in a combination of the two. They create a potent mix that can seriously boost your revenue engine.