Startup SEO: How to Build a Defensive MOAT As a Startup
When it comes to startup SEO, you have to think differently than traditional, big-company SEO. This is especially true for bootstrapped startup founders, SEO is one of the most powerful growth channels you can invest in early on. And the earlier you start, the better.
First off, organic search is incredibly measurable compared to other marketing tactics. You can predict growth based on your keyword rankings and see exactly how much organic traffic and leads different SEO strategies are driving. That predictability is huge for a startup.