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Jared Gardner

Jared Gardner is the Global Head of Web Optimization at Qualtrics. You can follow him on Twitter, where he’ll try his best not to distract you from executing with talk of algorithms, schema fads, and favicons.

Enterprise SEO: Don’t Outsmart—Out Execute

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them.

While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about) getting things done—or trying to get things done—at an agency. SEO strategies for Fortune 500 brands often take 12+ months to see the light of day or, worse, never do.

Eventually, I got tired of that lack of action, which led me in-house. In two-and-a-half years leading SEO initiatives at Qualtrics, I’ve learned that most companies don’t have a strategy problem—they have an execution problem.

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