Creating the Perfect Product Demo: What We Learnt From 78 SaaS Demos
“Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author.
Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert.
How do some of the most successful SaaS companies approach their demos?
In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.