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Jake Hatfield

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Jake is the founder of Not Garbage UX and LeadGeek. He’s a marketer, UX designer, and programmer with a soft spot for B2B software companies.

Creating the Perfect Product Demo: What We Learnt From 78 SaaS Demos

 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author.

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. 

How do some of the most successful SaaS companies approach their demos?

In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours. 

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How to Design Mobile SaaS Pricing Pages that Don't Suck

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further.

To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile. Mobile B2B customers are just browsing and don’t intend to purchase anyway, right?

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