Hassan Ud-deen

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Hassan Ud-deen is a content marketing fanatic. He specializes in writing articles and case studies to help companies attract traffic and snag more business. Troll him on Twitter here.


Writing copy that converts is a lot like boxing.

Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.

Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.

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