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Gina Smith

Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

Customer Retention Strategies: 4 Phases for Development

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years?

Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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