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Giles Thomas

Giles Thomas writes about Conversion Rate Optimization at Acquireconvert.com. He is also the founder of ux design agency WholeDesignStudios.com.

5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

In an iconic scene from Glengarry Glen Ross (1992), Alec Baldwin lectures a group of salesmen about the correct way of doing business.

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today—especially in the world of conversion rate optimization:

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