Giles Thomas

Giles Thomas writes about Conversion Rate Optimization at Acquireconvert.com. He is also the founder of ux design agency WholeDesignStudios.com.

always-be-testing

In an iconic scene from Glengarry Glen Ross (1992), Alec Baldwin lectures a group of salesmen about the correct way of doing business.

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization:

always-be-testing

“Always be testing.”

That’s how it went, right? Keep reading »