Giles Thomas

Giles Thomas writes about Conversion Rate Optimization at He is also the founder of ux design agency


In an iconic scene from Glengarry Glen Ross (1992), Alec Baldwin lectures a group of salesmen about the correct way of doing business.

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization:


“Always be testing.”

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