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Eric Bandholz

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Eric is the founder of Beardbrand, a men’s grooming company based in Austin, TX.

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building.

So, if you’re willing to fight through the learning curve and are patient enough to suffer through low viewership, you can generate significant exposure. In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. 

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