Starting Users with Premium Trials can Boost Conversion
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics.
- Build your personal AI operating system
- Build your AEO research pipeline
- Workflow redesign: Research to test ideas
- View all live workshops
- Context engineering - the foundation of modern AI workflows
- Become an AI-native marketer
- Conversion Optimization
- Growth Marketing
- Digital Analytics
- Brand Marketing
- Digital Marketing
- Digital Psychology and Persuasion
- Content Marketing
- Demand Generation
- Paid Media
- SEO
- Browse all courses
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Bottom-of-funnel SEO strategies in tough niches
- Build an all-bound marketing engine
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Experimentation-led GTM
- Improve ad performance with AI competitor research
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO-Driven Editorial Calendar
- Use AI in audience research and social listening
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Vibecode marketing tools with Claude
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Improve ad performance with AI competitor research
- Partner Marketing
- Project Management for Marketers
- Run efficient organic and paid B2B campaigns
- Sales Copywriting & Product Messaging
- Use AI in ABM list building and outreach
- Use AI in audience research and social listening
- Bottom-of-funnel SEO strategies in tough niches
- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Use AI in audience research and social listening
- Voice of Customer data
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- Heuristic Evaluation
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- Strategic Analytics Framework for GA4
- Advanced Google Tag Manager
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Run efficient organic and paid B2B campaigns
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Voice of Customer data
- Product Marketing Content
- Partner Marketing
- Behavioral Psychology
- People & Psychology
- Digital psychology & behavioral design
- Heuristic Evaluation
- Sales Copywriting & Product Messaging
- Use AI in audience research and social listening
- Voice of Customer data
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- SEO Link Building
- Brand strategy
- Branding
- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve ad performance with AI competitor research
- Build an all-bound marketing engine
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- SEO Link Building
- SEO-Driven Editorial Calendar
- Resources
- Free lessons and courses
- Webinars
- Newsletter
- Career guides
- Blog
- AB test calculator
- For Teams
- Pricing
- Login
- Sign up now
Categories
- Acquisition (188)
- AI in Marketing (40)
- B2B Marketing (94)
- Brand Building (47)
- Business Building (133)
- Copywriting (47)
- CRO & Testing (328)
- Customer Stories (7)
- Digital Analytics (89)
- Growth Experimentation (11)
- Marketing Case Studies (7)
- Marketing Education (22)
- Marketing Tactics (107)
- Original Research (20)
- Psychology (80)
- Social Media (23)
- User Experience & Persuasive Design (184)
AI agents for B2B marketing
Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.
This program is designed to keep you up-to-date with B2B marketing and AI.