Starting Users with Premium Trials can Boost Conversion
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics.
- Become an AI native marketer
- Marketing brain
- Campaign engine with a quality gate
- AI visibility and AI-era measurement
- Marketing insight and reporting agent
- Company marketing brain
- How we’re making CXL’s content more visible in AI search
- Conversion Optimization
- Growth Marketing
- Digital Analytics
- Brand Marketing
- Digital Marketing
- Digital Psychology and Persuasion
- Content Marketing
- Browse all courses
- AI visibility and AI-era measurement
- Become an AI native marketer
- Build agents to improve ad performance and monitor campaigns
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Build your AEO research pipeline
- Build your personal AI operating system
- Campaign engine with a quality gate
- Company marketing brain
- Improve ad performance with AI competitor research
- Increase visibility and revenue from AI discovery engines
- Marketing brain
- Marketing insight and reporting agent
- Optimize pages for AI search with GEO
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Improve ad performance with AI competitor research
- Partner Marketing
- Project Management for Marketers
- Run efficient organic and paid B2B campaigns
- Sales Copywriting & Product Messaging
- Use AI in ABM list building and outreach
- Bottom-of-funnel SEO strategies in tough niches
- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Voice of Customer data
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- Heuristic Evaluation
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- Measure the modern AI-powered B2B funnel
- Strategic Analytics Framework for GA4
- Advanced Google Tag Manager
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Run efficient organic and paid B2B campaigns
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve ad efficiency with LinkedIn thought leader ads
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Voice of Customer data
- Product Marketing Content
- Partner Marketing
- Behavioral Psychology
- People & Psychology
- Digital psychology & behavioral design
- Heuristic Evaluation
- Sales Copywriting & Product Messaging
- Voice of Customer data
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- SEO Link Building
- Brand strategy
- Branding
- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve ad performance with AI competitor research
- Build an all-bound marketing engine
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- SEO Link Building
- SEO-Driven Editorial Calendar
- Resources
- Free lessons and courses
- Webinars
- Newsletter
- Career guides
- Blog
- AB test calculator
- For Teams
- Pricing
- Login
- Sign up now
Categories
- Acquisition (188)
- AI in Marketing (45)
- B2B Marketing (99)
- Brand Building (47)
- Business Building (133)
- Copywriting (47)
- CRO & Testing (328)
- Customer Stories (7)
- Digital Analytics (89)
- Growth Experimentation (11)
- Marketing Case Studies (7)
- Marketing Education (22)
- Marketing Tactics (107)
- Original Research (20)
- Psychology (80)
- Social Media (23)
- User Experience & Persuasive Design (184)
Become an AI native marketer
A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.
You don't need more AI tips. You need five working AI workflows. Starts 28 September.