Starting Users with Premium Trials can Boost Conversion
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics.
- Browse all courses
- Conversion Optimization Minidegree
- Growth Marketing Minidegree
- Digital Analytics Minidegree
- Brand Marketing Minidegree
- Digital Marketing Minidegree
- Digital Psychology Minidegree
- Ecommerce Marketing Minidegree
- Product Marketing Minidegree
- Technical Content Marketing Minidegree
- Technical Marketing Minidegree
- Google Analytics 4 Courses
- Paid ads courses
- Account based marketing
- Building a growth process
- Building an innovative product
- Growth mindset: growth vs traditional marketing
- GrowthMaster Training Workshop
- Marketing strategy
- Optimizing Your Growth Process
- Optimizing your marketing tech stack
- Partner Marketing
- Project Management for Marketers
- Retention: the most underrated growth channel
- User-centric marketing
- Data-driven influencer marketing
- Messaging strategy in public relations
- Product messaging
- Content marketing research
- Content recycling
- Email Marketing: Fundamentals
- Organic Social Media
- Product Marketing Content
- Scaling Content Marketing
- Content strategy and SEO for lead generation
- Growth Focused SEO testing
- SEO Driven Editorial Calendar
- SEO Link Building
- Technical SEO
- Advanced Facebook Ads
- Advanced LinkedIn Ads
- Facebook Ads Creative
- Facebook Ads Experimentation
- Facebook Ads for Beginners
- Google Ads Experiments
- Google Ads for Beginners
- Linkedin Experimentation
- TikTok Ads
- GA4 Audit
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Transactional data analysis
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- The Measurement Matrix
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- Experimentation program management
- Intro to CRO and Experimentation
- GA4 Audit
- Heuristic Analysis frameworks for conversion optimization audits
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B testing mastery
- Best Practices
- CRO for Ecommerce Growth
- Growth Focused SEO testing
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Applied neuromarketing
- Digital psychology & behavioral design
- Intro to Neuromarketing
- Landing page optimization
- People & psychology
- Personalizing for conversion
- Product messaging
- Brand strategy
- Branding
- Digital psychology & behavioral design
- Positioning
- Radical differentiation
- Digital psychology & behavioral design
- Integrated Public Relations and SEO
- Messaging
- Product messaging
- Storytelling
- Audience building
- Community building
- Community strategy
- Organic Social Media
- Brand tracking 101
- Brand tracking with Momentive
- Data-driven influencer marketing
- User research
- Voice of Customer data
- User research
- Voice of Customer data
- Content marketing research
- Content strategy and SEO for lead generation
- Scaling Content Marketing
- SEO Driven Editorial Calendar
- SEO Link Building
- Attribution
- Content recycling
- Data-driven influencer marketing
- Email Marketing: Fundamentals
- Excel and Sheets for marketers
- SEO Link Building
- Technical SEO
- Customer storytelling and proof
- Segmentation and Persona Research
- Strategic Research for Experimentation
- User research
- Voice of Customer data
- Account based marketing
- Brand strategy
- Building a marketing agency
- Data presentation and visualization
- Managing a remote marketing team
- Marketing Management
- Marketing strategy
- Partner Marketing
- Project Management for Marketers
- Radical differentiation
- Sales and customer success enablement
- Testing Strategies
- User-centric marketing
- A/B testing mastery
- Automation with Apps script
- Data collection on the web
- Data extraction
- Mobile Analytics
- Tag managers
- Technical SEO
- Python for marketers
- R for marketers
- SQL for marketers
- API Applications
- APIs
- Cloud computing concepts
- Cloud services
- Optimizing your marketing tech stack
- Data presentation and visualization
- Intermediate statistics
- Machine learning applications
- Machine learning fundamentals
- Attention Basics
- Decision Making and Emotions
- Learning and Memory
- People & psychology
- Applied neuromarketing
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Digital psychology & behavioral design
- Intro to Neuromarketing
- Nonconscious Motivation
- Heuristic Analysis frameworks for conversion optimization audits
- Principles of Persuasive Design
- Product messaging
- Psychology of Communication
- Psychology of Pricing
- Psychology of Products
- Psychology of Websites
- Facebook Ads Creative
- Facebook Ads for ecommerce
- Google Ads for Ecommerce
- Google Shopping
- Selling on Amazon: Perfecting Traffic and Conversions
- TikTok Ads
- Ecommerce Content Marketing
- Ecommerce SEO
- Email and SMS Marketing for Ecommerce
- Customer experience for ecommerce
- Customer journey for ecommerce
- Customer segmentation for ecommerce
- Integrated Public Relations and SEO
- Retention and Customer Lifetime Value
- CRO for Ecommerce Growth
- Ecommerce brand strategy
- Ecommerce merchandising
- Personalization for ecommerce
- Promotional events
- Selling on Marketplaces
- Ecommerce data and metrics
- Ecommerce forecasting
- Ecommerce tech stack
- Unit economics for ecommerce
- Competitive intel & market research
- Introduction to product marketing
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Product Analytics
- Retention: the most underrated growth channel
- Segmentation and Persona Research
- Voice of Customer data
- Analyst relations
- Content marketing research
- Customer storytelling and proof
- Product launches
- Product Marketing Content
- Hiring product marketers
- Partner Marketing
- Sales and customer success enablement
- Working with the product team
- Account based marketing
- Email Marketing: Fundamentals
- Google Analytics 4 for beginners
- Marketing Management
- Project Management for Marketers
- Advanced LinkedIn Ads
- Google Shopping
- Landing page optimization
- SEO Driven Editorial Calendar
- Content marketing research
- Content strategy and SEO for lead generation
- Organic Social Media
- Product messaging
- Scaling Content Marketing
- SEO Link Building
- Technical SEO
- Resources
- What is included in All-access
- What's coming at CXL
- About
- First time here? See all resources
- Webinars
- Original research studies
- AB test calculator
- Conversion rate optimization guide
- Conversion optimization guide
- Ecommerce best practices
- Bounce rate guide: The foundations
- Clickthrough rate guide: The foundations
- Follow our B2B strategy podcast
- Newsletter
- Blog
- For Teams
- Pricing
- Login
- Sign up now
Categories
- Acquisition (187)
- Audio posts (5)
- Business Building (114)
- Copywriting (43)
- CRO & Testing (314)
- Customer Stories (7)
- Digital Analytics (66)
- Google Analytics (26)
- Marketing Tactics (44)
- Original Research (15)
- Psychology (88)
- Social Media (23)
- The Pe:p Show (49)
- User Experience & Persuasive Design (179)