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Diego Chacon

Diego is a UX Researcher for ConversionXL. He believes each digital experience is individual and deserves to be optimized.

Should Your Opt-in Offer Be Video, PDF or Web Content? [Original Research]

Have you ever wondered which type of content, say a ‘pdf’, web content (a web page) or video is best to use as a lead magnet on your landing pages?

We conducted an experiment to explore this.  The idea is that by testing offer prototypes for opt-in probability before the campaign launch marketers can gain insight as to what media type to use.

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