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Casey Armstrong

Casey Armstrong is a full stack marketer who focuses on customer acquisition and revenue growth for startups. Along with his own projects, he’s worked with startups, such as Pivotal Tracker, Mavenlink, and Pantheon. You can connect with Casey on Twitter here.

9 Case Studies That'll Help You Reduce SaaS Churn

Understanding how to reduce churn is critical to the success of your SaaS company.

David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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