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Brian Cugelman

I’m a researcher and teacher, passionate about digital psychology, UX & data science. I teach here.

Emotional Design for Higher Conversions

Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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