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Brandon Leuangpaseuth

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Brandon is a freelance copywriter from San Diego, CA, who focuses on writing sales copy. You can connect with him on LinkedIn.

Advertorials Can Work—If You Get It Right

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”

In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads.

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites).

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