How Air Cut 90% of Marketing Spend and Tripled Revenue in 18 Months
In B2B SaaS, it can be easy to fall back on the adage that scaling demands ever-increasing marketing budgets and complex ad funnel strategies. But what if the opposite were true? What if a B2B could actually thrive by slashing its marketing spend and going all in on creative? Can one really move away from the classic SaaS marketing playbook of awkward webinars and endless Facebook ads and not just grow – but thrive?